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Create a one-page value proposition.
Product/service: {{product}}
Target customer: {{customer}}
Include:
- The problem (in their words)
- The current alternatives and what's wrong with them
- Our solution (one sentence)
- 3 specific benefits with proof
- Who this is NOT for
- Pricing positioning
- One-line summary at the very end
No marketing fluff. A skeptical investor should be able to read this and understand why it'll sell.